[Part 3] Execute on Account-based Marketing: Value Selling to Stakeholders at Key Accounts
LeveragePoint
SEPTEMBER 21, 2018
Account-Based Selling (ABS) is necessary to execute effectively on Account-Based Marketing (ABM). A Forrester survey of buyer executives found that the first vendor to communicate a vision of value wins the business three quarters of the time. What else in your current marketing spend delivers returns like that?”. Buying roles.
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