[Part 3] Execute on Account-based Marketing: Value Selling to Stakeholders at Key Accounts
LeveragePoint
SEPTEMBER 21, 2018
Sales management focuses on revenue outcomes and top line growth, tending to have urgency with respect to near term objectives and execution. After all, sales VP turnover is faster than that of their colleagues. “When Company XYZ did a product recall, it cost them $x million. Company XYZ’s data breach cost them $1.5
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