[Part 3] Execute on Account-based Marketing: Value Selling to Stakeholders at Key Accounts
LeveragePoint
SEPTEMBER 21, 2018
Is an individual stakeholder a decision-maker, a key recommender, a champion, an organizer, an evaluator, an influencer, a user or a gatekeeper? However, for different solutions delivering different customer benefits, the relationships between functional roles and buying roles vary. What is a stakeholder’s role in the buying process?
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