Market Expansion: Three Approaches for Companies Looking to Grow
Zoominfo
DECEMBER 21, 2020
This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020. We think that will be a byproduct.”.
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