The Rise of 'K-everything': How Culture Fuels Business Growth
Hubspot Sales
JANUARY 12, 2024
Their rankings are from different categories, beauty and apparel. Their substantial growth is in line with South Korea’s outsized influence on direct-to-consumer fashion and beauty. Source: Similarweb Notably, Musinsa raised $190m last year, at a time when VC money is cooling on Asian startups. of funds injected in 2023.
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