The Rise of 'K-everything': How Culture Fuels Business Growth
Hubspot Sales
JANUARY 12, 2024
Their rankings are from different categories, beauty and apparel. Their substantial growth is in line with South Korea’s outsized influence on direct-to-consumer fashion and beauty. For shoppers: A major event, Korea Grand Sale , offers promotions galore from mid-January to the end of February; ? of funds injected in 2023.
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