Remove Aprimo Remove Campaigns Remove Intent Remove Prospecting
article thumbnail

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

Having been on both sides of the equation, I’ve seen how lack of alignment gets in the way of everyone’s best intentions. With these insights, we know the keywords prospects care about, so we incorporate those words and phrases in our subject line, confident our emails will get opened … . Transparency. Timing . …