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18 essential sales KPIs: What to measure and how to track everything

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Sales KPIs —or Key Performance Indicators—are specific sales metrics connected to one or more of your company-wide goals, priorities, or objectives. Whether you sell online or offline, B2B or B2C, B2G or S2S , SaaS or e-commerce, sales data can help you optimize your process and keep growing. A sales metric lives on its own.