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B2B Event Lead Generation – Guide

Cience

In fact, for some industries (like biotechnology and genomics, for example) conferences are far and away the best source of potential customers. For example, if your decision-maker is a Head of Production in the automotive industry, you wouldn’t want to talk to an administrative assistant or a marketing manager.

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Sales Leads – How to Tame a Unicorn

Cience

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. The decision maker that your Sales Development Rep (SDR) contacts via email, phone and other channels of communication. Then you’ll have zero leads. <

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The Magical High-Quality Sales Lead — How to Tame a Unicorn

Cience

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. The decision maker that your Sales Development Rep (SDR) contacts via email, phone and other channels of communication. Then you’ll have zero leads.