Cience

NOVEMBER 20, 2019

And the reason behind this growth is that B2B marketers know how to leverage events for lead generation. In fact, for some industries (like biotechnology and genomics, for example) conferences are far and away the best source of potential customers. Okay, 68% of marketers use events for lead generation. The top reason?

Lead Generation 40

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 40

Cience

MAY 7, 2019

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. The decision maker that your Sales Development Rep (SDR) contacts via email, phone and other channels of communication. Channels of the outreach.

Ideal Customer Profile 58

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 58

Cience

MAY 7, 2019

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. The decision maker that your Sales Development Rep (SDR) contacts via email, phone and other channels of communication. Channels of the outreach.

Ideal Customer Profile 40

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 40