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B2B Event Lead Generation – Guide

Cience

According to AdStage , 68% of B2B marketers use in-person events for lead generation initiatives. CIENCE marketing managers are among that 68%. Not only do we participate in events, but we also help our clients leverage event sales meetings to full potential. Okay, 68% of marketers use events for lead generation.

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Sales Leads – How to Tame a Unicorn

Cience

[Qualified Sales Lead] – A decision maker who became interested in your product/service and whom your sales development team identified as a good fit in accordance with a set of criteria. Once the qualified sales lead is passed to a Sales Manager or Account Executive, it is called an Opportunity.

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The Magical High-Quality Sales Lead — How to Tame a Unicorn

Cience

[Qualified Sales Lead] – A decision maker who became interested in your product/service and whom your sales development team identified as a good fit in accordance with a set of criteria. Once the qualified sales lead is passed to a Sales Manager or Account Executive, it is called an Opportunity.