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B2B Event Lead Generation – Guide

Cience

They value the unique opportunities that conferences and trade shows provide for networking, strengthening the brand, creating awareness, and meeting potential clients in the flesh. CIENCE marketing managers are among that 68%. If you came to hunt for opportunities, you want to ‘get your hands’ only on potential customers.

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Sales Leads – How to Tame a Unicorn

Cience

[Qualified Sales Lead] – A decision maker who became interested in your product/service and whom your sales development team identified as a good fit in accordance with a set of criteria. Once the qualified sales lead is passed to a Sales Manager or Account Executive, it is called an Opportunity.

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The Magical High-Quality Sales Lead — How to Tame a Unicorn

Cience

[Qualified Sales Lead] – A decision maker who became interested in your product/service and whom your sales development team identified as a good fit in accordance with a set of criteria. Once the qualified sales lead is passed to a Sales Manager or Account Executive, it is called an Opportunity.