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Sales Leads – How to Tame a Unicorn

Cience

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. However, these examples make it easy to understand how your ICP regulates the number of prospects you can get by means of sales research.

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The Magical High-Quality Sales Lead — How to Tame a Unicorn

Cience

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. However, these examples make it easy to understand how your ICP regulates the number of prospects you can get by means of sales research.