How the Buyer's Journey is Changing in 2023 and 7 Ways to Keep Up, According to G2's Director of SMB Sales [+ New Data]
Hubspot Sales
JANUARY 5, 2023
In fact, 60% of buyers say that vendor sales aren't involved in their research phase, and 68% only involve sales at the last stage of the buyer's journey. For many sales reps, it can feel like this breakdown of trust between sales and prospects has accelerated over time. Share customer stories with your prospects.
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