How One Company Integrates SDRs into their Account-Based Strategies
The Bridge Group
MARCH 9, 2018
Those in the top right quadrant were deemed AB-appropriate, while those in the top left were better suited to traditional demand generation. They built three “swim lanes” for their AB-strategy with the AE playing the CEO role for their territory. They were able to identify lookalike companies and map them against this framework.
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