PandaDoc

JANUARY 14, 2019

The Christmas and holiday commercials are over and predictions about the new year have commenced. Marketing teams will create and distribute more video content. But many businesses STILL haven’t devoted serious resources to the creation and distribution of video content, and this represents a significant opportunity in 2019.

Trends 88

Trends Marketing Top of Funnel Lead Rank 88

Zoominfo

SEPTEMBER 9, 2020

So, let’s go back to the basics, and deconstruct four common points of failure in the typical lead acquisition funnel and what organizations can do to succeed over them. One of the most common failure points that often leads to derailed sales and marketing efforts is whether an organization is targeting the right customers. Want proof?

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

Zoominfo

SEPTEMBER 9, 2020

So, let’s go back to the basics, and deconstruct four common points of failure in the typical lead acquisition funnel and what organizations can do to succeed over them. Ask most sales and marketing professionals about how they target prospects, and undoubtedly they’ll rifle off a few concepts around segmentation. Timing is everything.

Top of Funnel 100

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 100