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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

NOVEMBER 6, 2013

Execute the wins by canceling bloated, non-impact tactics. This action of canceling a non-performing program sets the right tone for the team. In year one, this is the lowest hanging fruit to generate momentum. Infuse the Sales Process with Buyer Insights. Buckle your Chin Strap – 3 Quick Wins for a Fast Start.

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