The CMO’s Guide to Driving Impact in Year 1
SBI Growth
NOVEMBER 6, 2013
Execute the wins by canceling bloated, non-impact tactics. This action of canceling a non-performing program sets the right tone for the team. Infuse the Sales Process with Buyer Insights. Buckle your Chin Strap – 3 Quick Wins for a Fast Start. Build momentum by identifying quick wins.
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