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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

Execute the wins by canceling bloated, non-impact tactics. This action of canceling a non-performing program sets the right tone for the team. Infuse the Sales Process with Buyer Insights. Buckle your Chin Strap – 3 Quick Wins for a Fast Start. Build momentum by identifying quick wins.

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The Subscription Economy Is Here — and Your Buyers Demand the Shift

Mereo

The minute I stop finding any of these valuable, I can cancel. In most subscription setups, the buyer holds the power to easily cancel because they no longer are finding value or because they see more value from a competitor. If I see a similar subscription service that promises more value, I can change.

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3 Tips to Invigorate a Stalled Deal

Carew International

A stalled deal suggests stagnation of some kind, so infusing something fresh – a new perspective, benefit or assurance — may be the remedy. Free cancellation? It’s one of life’s great frustrations for the sales professional – when we are so close to closing the deal, but we can’t seem to get it across the finish line.

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7 proven prospecting techniques to add rocket fuel to your growth

PandaDoc

Blogs dedicated to a business specialization, industry problems, and innovations infused with your company’s experience is the best way to show your expertise. Obviously, with the pandemic disrupting the world, events have been canceled en masse. Make sure you contribute guest articles as well. Q&A forums. Event prospecting.

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7 proven prospecting techniques to add rocket fuel to your growth

PandaDoc

Blogs dedicated to a business specialization, industry problems, and innovations infused with your company’s experience is the best way to show your expertise. Obviously, with the pandemic disrupting the world, events have been canceled en masse. Make sure you contribute guest articles as well. Q&A forums. Event prospecting.

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Machine Learning: High on Hype, Low on Substance

Xactly

According to a McKinsey AI report , Netflix applied ML to their proprietary data to improve customer search results, avoiding what could have amounted to a potential $1B revenue loss annually due to canceled subscriptions. . The same is happening in the enterprise world.

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