SBI Growth

NOVEMBER 6, 2013

B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. The quick wins will build credibility with sales and the CEO. Execute the wins by canceling bloated, non-impact tactics. This action of canceling a non-performing program sets the right tone for the team.

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

Mereo

MARCH 4, 2021

The minute I stop finding any of these valuable, I can cancel. The same risk exists for B2B subscriptions — and this is one of the greatest challenges Mereo has identified for B2B product, sales and marketing teams to consciously and strategically overcome. If I see a similar subscription service that promises more value, I can change.

Buyer 74

Buyer Lead Rank Cancellation Face-to-face 74

Carew International

SEPTEMBER 5, 2018

It’s one of life’s great frustrations for the sales professional – when we are so close to closing the deal, but we can’t seem to get it across the finish line. A stalled deal suggests stagnation of some kind, so infusing something fresh – a new perspective, benefit or assurance — may be the remedy. Free cancellation?

Infusion 41

Infusion Scale Remedy Guarantee 41

PandaDoc

JULY 1, 2020

Creating new sales opportunities and achieving stable growth is the goal of every company. Prospecting is the process of searching for potential buyers (the prospects) that are good fits for your service or product and then communicating with them in a way that moves them to the next stage of a sales pipeline. Be relentless.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Social Media Referrals 98

PandaDoc

JULY 1, 2020

Creating new sales opportunities and achieving stable growth is the goal of every company. Prospecting is the process of searching for potential buyers (the prospects) that are good fits for your service or product and then communicating with them in a way that moves them to the next stage of a sales pipeline. Be relentless.

Ideal Customer Profile 52

Ideal Customer Profile Prospecting Social Media Referrals 52

Xactly

APRIL 26, 2018

According to a McKinsey AI report , Netflix applied ML to their proprietary data to improve customer search results, avoiding what could have amounted to a potential $1B revenue loss annually due to canceled subscriptions. . And with great data comes great possibilities and predictions that can optimize sales performance.

Scale 86

Scale Infusion Hiring Cancellation 86