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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

NOVEMBER 6, 2013

Execute the wins by canceling bloated, non-impact tactics. This action of canceling a non-performing program sets the right tone for the team. Infuse the Sales Process with Buyer Insights. BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. Buyer Process Maps. In Summary.

Top of Funnel 282
Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282
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The Subscription Economy Is Here — and Your Buyers Demand the Shift

Mereo

MARCH 4, 2021

The minute I stop finding any of these valuable, I can cancel. In most subscription setups, the buyer holds the power to easily cancel because they no longer are finding value or because they see more value from a competitor. If I see a similar subscription service that promises more value, I can change.

Buyer 74
Buyer Lead Rank Cancellation Face-to-face 74
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