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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

Impacting a marketing team’s output in that short period of time requires a quick start. Marketing contribution as a % of Pipeline Opportunities. Marketing contribution as a % of Revenue. In many cases the CMO inherits a transitional marketing team not set-up to drive revenue. How long is your honeymoon?

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The Subscription Economy Is Here — and Your Buyers Demand the Shift

Mereo

The subscription economy has arrived in full force, across all industries, markets and sectors. The minute I stop finding any of these valuable, I can cancel. Market valuation and subsequently market investment has shifted to favor those that are successful in delivering recurring revenue streams from subscription services.

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7 proven prospecting techniques to add rocket fuel to your growth

PandaDoc

For instance, personalization in email marketing campaigns turns cold emails into warm ones. How To Use Emotion (Not Logic) to Boost B2B Conversions [link] #Marketing pic.twitter.com/0mCFtWMuKu — Stratabeat (@Stratabeat) May 1, 2019. Obviously, with the pandemic disrupting the world, events have been canceled en masse.

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7 proven prospecting techniques to add rocket fuel to your growth

PandaDoc

For instance, personalization in email marketing campaigns turns cold emails into warm ones. How To Use Emotion (Not Logic) to Boost B2B Conversions [link] #Marketing pic.twitter.com/0mCFtWMuKu — Stratabeat (@Stratabeat) May 1, 2019. Obviously, with the pandemic disrupting the world, events have been canceled en masse.

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Machine Learning: High on Hype, Low on Substance

Xactly

According to a McKinsey AI report , Netflix applied ML to their proprietary data to improve customer search results, avoiding what could have amounted to a potential $1B revenue loss annually due to canceled subscriptions. . No other data set of this magnitude exists in the SPM market today.

Scale 86