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PODCAST 07: You CAN Align Marketing and Sales (Here’s How This CMO Did It)

Sales Hacker

How to scale marketing channels and how to allocate marketing budget productively. 7) The most productive channels for lead gen [28:50]. Signpost is an AI-driven CRM that drives reviews and revenue for local service businesses. Andrea Kayal: The Head of Sales has a lot of breadth—we have nearly seven sales channels.