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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Accounts Payable refers to an accounting entry denoting the amount of short-term monetary obligation your company owes its suppliers, vendors and other service providers. Accounts Receivable refers to the amount of money yet to be collected from your customers who purchased a product or subscribed to a service. Channel Partner.

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B2B Event Lead Generation – Guide

Cience

Conduct a multi-channel outreach campaign prior to the event, offering to meet (e.g. Here’s an example of the successful application of our methodology — CIENCE at INBOUND 2018 case study. Your attendees should be people who can sell (don’t waste these meetings on Marketing, Customer Service, or Administrative employees!).