PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks
Sales Hacker
MAY 6, 2019
I would imagine that the channels have changed. AdWords, social, Linkedin, you have to think about them in a strategic cohesive view, rather than think about the channel, people, and accounts that you want to serve. We’re going to choose them, we’re going to send them stuff, we’re going to do direct mail.
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