The Proven Process for Developing a Go-to-Market Strategy [+Templates]
Hubspot Sales
AUGUST 21, 2023
Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter.
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