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Marketing tactics encyclopedia: 14 strategies for marketing online

Nutshell

Your original research can take many forms, including surveys, focus groups, observations, and test marketing. Two ways to collect the information necessary to publish an original research study are surveys and focus groups. What survey requests stand out to you and why? What survey requests stand out to you and why?

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The Definitive Guide to Lead Generation: 6-Steps to a Winning Lead-Gen Process

Sales Hacker

Reports and surveys. A lead generation strategy that uses high-value content in funnels and marketing campaigns to attract your ideal prospect and incent them to opt-in to your list. But it’s not about sending a blast email out to 10,000 people using your Constant Contact or your HubSpot account. Inbound Lead Generation.