Reflections on 2013: Social Proof, Quota Killers, Failing CRM, and Recommendations
SBI
DECEMBER 18, 2013
The more elaborate “magical” tricks make use of smoke and mirrors not unlike how some people construct forecasts. Your prospects can’t be sure whether they’re the only sap that’s accepted your phone call, or signed up for a trial. Content-marketing is lead development. Decision-makers are under pressure and short on patience.
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