What's it take to generate leads that fuel your forecast?
Pointclear
FEBRUARY 23, 2018
Just try to pass them on to your field sales team and you’ll see. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Voicemails and emails are carefully constructed and tested. They won’t get followed up.
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