How to Check the ROI of Your ABM Strategy
Sales Hacker
JULY 15, 2021
Identify your pivotal northern star metrics. Click-through rate (CTR): Is the number of clicks your ad gets divided by the number of times they show your ad (impressions). Cost Per Click (CPC): CPC is the exact amount of money you pay for each click your ad gets. Marketo Engage.
Let's personalize your content