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A Guide to Marketing Automation

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JULY 2, 2020

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams. Find the right tool.

Marketing 246
Marketing Webinar Metrics Reachforce Top of Funnel 246
article thumbnail

A Guide to Marketing Automation

Zoominfo

JULY 2, 2020

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. Consider lead routing, personalized content creation, lead scoring , email segmentation , and more. Find the right tool.

Marketing 113
Marketing Webinar Metrics Reachforce Top of Funnel 113
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