[Part 3] Execute on Account-based Marketing: Value Selling to Stakeholders at Key Accounts
LeveragePoint
SEPTEMBER 21, 2018
A Forrester survey of buyer executives found that the first vendor to communicate a vision of value wins the business three quarters of the time. Are they in finance, sales, marketing, product management, manufacturing, service delivery, quality assurance, legal, procurement or product development? Buying roles. Too good to be true?
20 
Let's personalize your content