Deploy the Marketing Team: How ABM Can Take Sales to the Next Level
Sales Hacker
JANUARY 6, 2021
Direct mail. One-to-many accounts still deserve your time and energy, but in a way that allows you to work smarter rather than harder. With these accounts, you’ll rely more on marketing to use broad demand-generation plays and automated personalization tactics like ABM advertising, content syndication, and web personalization.
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