Deploy the Marketing Team: How ABM Can Take Sales to the Next Level
Sales Hacker
JANUARY 6, 2021
If only sales and marketing were that swashbuckling in real life, right? Every crew member on a ship has a duty to perform, and it’s the same when your sales and marketing teams are aligned. Secondly, did you notice that marketing was sales’ secret weapon? Direct mail. In ABM, that’s true.
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