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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.

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Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

There’s no need to be doing manual tasks anymore like following up on cold emails one by one. There are plenty of sales prospecting tools and sales management software to help automate your manual tasks while personalizing your outreach. Some of their most useful features are campaigns for demand generation and sales acceleration.