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Sales tactics encyclopedia: 15+ strategies for prospecting, qualifying, and closing

Nutshell

Examples include sending them a white paper prior to the call, being mentioned as a referral from another client, commenting on some of their social media posts, or shaking their hand at a networking event. 8 Tips to Turn Cold Calling into Warm Calling” by Inside Sales Box. Direct Mail. 12%) (Source). A checklist.

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The Definitive Guide to Lead Generation: 6-Steps to a Winning Lead-Gen Process

Sales Hacker

Lead generation is the crucial first step in the sales process. White papers. Simply by creating content and optimizing it for organic search, lead generation can be happening 24/7, building lists that your sales reps can then use to nurture leads and drive sales. Direct mail. Case studies.