Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics
Pointclear
JULY 11, 2011
And I might add, you’ll need to use outbound to interrupt prospects earlier as many savvy self-educators can be getting 70% of the way through the buying process without talking directly with one of your sales reps. One answer includes applying, tracking and measuring best-practice sales lead management processes.
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