PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks
Sales Hacker
MAY 6, 2019
You want to think about a smaller, lookalike model of the companies that you know are a best fit for you by size, the right persona, the right hiring, they’re showing intent. Marketing cannot do the one-to-one personalized consultation, give examples, and go in-depth. Invite them to join your field event at a trade show.
63 
Let's personalize your content