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What Is Inbound Marketing? A Complete Guide For Businesses

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For example, outbound marketing involves channels like billboards, print advertising, trade shows, and cold calling. Use a customer relationship management (CRM) system to make lead information centrally available and enable collaboration across your teams. Inbound marketing takes a more targeted approach.

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The Ultimate List of B2B Marketing Tools

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Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. With the tap of a smartphone, access important marketing analytics.

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The Ultimate List of B2B Marketing Tools

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With the tap of a smartphone, access important marketing analytics. Salesforce Marketers can utilize Salesforce’s automated lead management and scoring capabilities. Traveling marketers can even tap into the Salesforce mobile app to manage leads on the fly.

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