Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
Consumers now routinely do lots of online research. auto buyers spend about 13 hours online researching and browsing models prior to making a purchase, and only about 3.5 in 2018 were online sales and only about 5% of new cars). Then, clarify the important sales tasks and the implications for your channels approach.
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