Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec
Green Lead's B2B
JANUARY 28, 2010
Don't just live with division of goals; create a contract with what both parties expect from one another -- a formal Service Level Agreement (SLA). Tie incentives to it. Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). Measure it. Use the tools available to us.
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