Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec
Green Lead's B2B
JANUARY 28, 2010
Tie incentives to it. For every success story, there are other stories, of men and women who wake up with the anguish of not knowing where their next paycheck will come from" Have your lead gen teams wake up and understand that pay-for-performance is what their jobs are about. Prospects pick up their phones less. Measure it.
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