Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec
Green Lead's B2B
JANUARY 28, 2010
Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily. This is about Sales and Marketing Alignment. Without constant attention to this challenge, marketers will continue to struggle. Tie incentives to it. We do not give up.
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