Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec
Green Lead's B2B
JANUARY 28, 2010
Tie incentives to it. Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). Now it is forecasting that 30% of its revenues this year will come from that sector. Sales or Marketing, we all have the same goals -- lead gen, pipeline, and revenue. Measure it.
30 
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