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How ZoomInfo Converts Hundreds of Leads in a Single Day: “Demo Day”

Zoominfo

Two years ago, ZoomInfo CEO and Founder Henry Schuck and his then-VP of Sales Operations, Chris Hays, came up with the bold idea to challenge the sales team to convert 100 leads into product demos in one day. It starts with marketing. Demo Day is as much an opportunity for Marketing as it is for Sales.

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How ZoomInfo Converts Hundreds of Leads in a Single Day — With a ‘Demo Day’ Sprint

Sales Hacker

Two years ago, ZoomInfo CEO and Founder Henry Schuck and his then-VP of Sales Operations, Chris Hays, came up with the bold idea to challenge the sales team to convert 100 leads into product demos in one day. It starts with marketing. Demo Day is as much an opportunity for Marketing as it is for Sales.