Sales and Marketing Management

OCTOBER 9, 2019

Incentives and bonuses are just the starting point. The current model is fraught with competing priorities -- increase revenue and optimize costs, while at the same time hiring, engaging, measuring and retaining a sales force that is motivated by a diverse set of goals. One way to support them is through AI-powered sales tools.

Lead Rank 254

Lead Rank Incentives Incentive Nonprofit 254

Sales Hacker

OCTOBER 15, 2020

Two years ago, ZoomInfo CEO and Founder Henry Schuck and his then-VP of Sales Operations, Chris Hays, came up with the bold idea to challenge the sales team to convert 100 leads into product demos in one day. Demo Day is as much an opportunity for Marketing as it is for Sales. It sounded crazy at first.

Lead Rank 100

Lead Rank Marketing Qualified Lead Demand Generation Targets Sales Qualified Lead 100

Zoominfo

NOVEMBER 3, 2020

Two years ago, ZoomInfo CEO and Founder Henry Schuck and his then-VP of Sales Operations, Chris Hays, came up with the bold idea to challenge the sales team to convert 100 leads into product demos in one day. A year later (just this past July), we converted 1,000 leads to demos. The Value of Preparation.

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 246