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How to Build a Sales Process: The Complete Guide

Nutshell

These potential buyers can be people who have expressed interest in the product or service that you’re selling, or who might reasonably have interest based on their demographics, industry, or other factors. Prospecting Also known as lead generation, prospecting involves identifying potential buyers to add to the top of your sales funnel.

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Solving the SDR to AE Handoff: An Actionable Guide for Sales Development Leaders

Sales Hacker

Step 3: Identifying The “Death Zone” The “Death Zone” is called that way because the SDR can’t do anything to move the opportunity forward, and the AE, has no incentive to do so. The first step to solving this, is to create a Service Level Agreement (SLA) between Sales Development and Sales.