B2B Lead Gen: Can you do it cheaper and better inside?
Pointclear
AUGUST 30, 2016
Because a phone conversation efficiently replicates face-to-face sales activities, these one-on-one flowing and probing interactions are the most effective method to validate the quality of a lead. As you see on the table above, it appears less expensive to “do it inside," until you take the following hard and soft costs into account.
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