article thumbnail

PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks

Sales Hacker

Understanding the ROI of marketing. Show Agenda and Timestamps. Show Introduction [00:09]. Understanding the ROI of Marketing [29:28]. You want to think about a smaller, lookalike model of the companies that you know are a best fit for you by size, the right persona, the right hiring, they’re showing intent.