social-selling-blog 3-ways-to-understand-the-difference-between-seo-and-sem 
Zoominfo
MAY 3, 2020
In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The modern B2B customer journey is more complex and multilayered than ever before. Enter: Marketing attribution.
Nutshell
SEPTEMBER 30, 2020
High-quality ones are important for SEO and better search engine rankings because it helps connect a “web” between your website and other related domain leaders. This can be anything from search ads to landing pages to social media. Marketers have a lingo all their own. Hyperlinked text that leads to an external webpage.
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