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10 Most Popular Marketing Articles of 2018

Zoominfo

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place.

Marketing 164
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5 Marketing and Sales Lessons from the Inbound 2012 Event

Score More Sales

As a sales-brained person (not marketing-brained) I tend to stay away from marketers, but these last two days have been different and very rewarding. I’ve spent time at Inbound 2012, Hubspot’s summit for marketers – an event which is growing dramatically year to year. 2, Cyndi Lauper can sing the blues.

Inbound 184
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What is the Best Sales Process for Increasing Sales?

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan. Having founded Kurlan & Associates in 1985 and Objective Management Group in 1990, the only surprise should be that it took so long to combine the two passions and write Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball , in 2005.

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Do You Need Training Even While You are Still Making Sales?

Jeff Shore

I am having flashbacks of 2005…economically speaking that is. If you were in sales in 2005, things were booming. From the sales person perspective it was both good and bad. When the market is kind, the majority of sales people relax their behaviors. What if you became market blind? Prospecting.

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The Challenge of the Challenger Sales Model - The Facts

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Last week I wrote an article, Now That You Have a Sales Process, Never Mind , that was very critical of an article that appeared in Harvard Business Review. This highly successful, elite salesperson, has a Sales Quotient of 140 (out of a possible 173) or better.

Lead Rank 250
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How I Work It – Social Selling with Tom Pick

Adaptive Business Services

With a grateful nod to Heinz Marketing , Lifehacker , Inc. Realized I didn’t want to do that forever, so I went back to school, got my MBA from the University of Minnesota Carlson School, spent 14 years in corporate marketing, 10 years with a small B2B-focused agency, then started my own consultancy in 2017.

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Marketing vs. Sales: Their Major Difference and How They Work Together

Tenfold

Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying : “I hate sports analogies. To properly understand the difference between sales and marketing, however, another analogy seems more suitable: that of musical theater.